Sep 12
21

Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?

As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation?

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Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?

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